Difference between a Freelance Web Designer and Web Design Agency

May 2, 2022
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When it comes to finding the right designer for your business, you want to work with a professional that can cover all aspects of your website needs. From responsive and unique design to custom functionality and development. Depending on what you need your website for might be the determining factor when it comes to choosing a freelance designer or design agency.

Things to consider for your business website

Business niche

Freelancers and agencies will sometimes specialise in web design for a particular business niche. There is no one size fits all when it comes to web design, what would work and look great on a fashion website won’t have the same effect for a healthcare or tech website.

Website functionality

Most websites unless strictly informational will have some kind of custom functionality. From  ecommerce and memberships to a full online learning management system. Knowing what functionality your website will need can also help to narrow down your decision.

Design and style

Whether your business is unique or similar to another it is important that your business website stands out from its potential competitors. Ensuring that your business website is custom built will put you leagues ahead of templated competitors.

Benefits of using a Freelance Web Designer


One of the most common reasons businesses look towards hiring a freelancer is due to affordability. Freelance web designers can be a lot more lenient with their pricing due to competition, however, as a rule of thumb you get what you pay for.


Because a freelance web designer is an individual, they will be your only contact throughout the design process. This makes emails back and forth about your website design progress a lot easier as they are the ones designing it.

Be mindful

Hiring a freelance web designer can be helpful if you are looking for a quick turnaround of a website. However, it is important to conduct proper research of the freelancer. Websites like Fiverr.com, Upwork.com and AirTasker.com are fantastic resources but you need to take the time to read the reviews, examine their portfolio and work out whether the freelancer is right for you.

Some questions for you to consider

  • Does the freelancer know about SEO?
  • What is their average star rating?
  • What is the general feedback they have received from previous clients.
  • Have they built similar websites? (Typically indicates templates)
  • How many years have they been a website designer?
  • How much are they going to charge you for your website?

Benefits of using a Web Design Agency

Industry Experience

A web design agency can utilise the experience of each developer and marketer on their roster. This means that larger agencies could have over 50 years of combined experience in website design, development and marketing.

Diverse Team

Web design agencies are typically made up of a group of experienced designers and marketers that have a plethora of different skills to be able to help you achieve your vision. A web design agency is able to not only design and service your website but also set it up with your future clients, customers, and visitors in mind.

Be mindful

Depending on the needs of your website a web design agency could be exactly what you are looking for. If you are wanting additional marketing to help funnel visitors to your website then an agency will be perfect for your business website. It is also advised that you do your research on the agency that you decide to work with.

Some questions for you to consider

  • How many years of experience does the agency have?
  • What business niches have they built in the past?
  • What is their feedback and average rating?
  • Do they also provide marketing for ongoing SEO?
  • What is their price for what you are getting?

Final thoughts

Deciding on using a freelancer or web design agency is ultimately your choice. For most a simple website with information about your business will be enough. If that is you then saving money and hiring a freelancer will be perfect. However, for a more elaborate or intricate website with specific functionality a web design agency will be better suited to cover all your needs.

Feel free to contact our team for more information on 1300 290 376 or by filling in our contact form.

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